Apple: Artist Films

Apple: Artist Films

We were asked to create a piece on the new iMac Pro to demonstrate the most powerful Mac ever. Erin Sarofsky chose a mixed media approach combining live action, CG (both photo-real and illustrated) and compositing.

The concept was simple: bring an old sketchbook and its array of contents to life. We shot with the Phantom Camera and then put everything into this powerful computer. We took this entire project from concept to delivery, making this lost book of ideas come to the life it deserved.

Credits

Role: Senior Producer
Client: Apple
Agency: Apple